Matsuyama Iyotetsu Tram Pass
Iyotetsu (short for Iyotetsu Kabushiki Gaisha) or Iyo Railway Co. Ltd is the only transit operator in Matsuyama. You will not miss their distinctive orange colours. I decided that it would be convenient to get a digital pass instead of a physical pass as it would save me some money but I almost regretted that decision. Technology is great when it works but when it doesn’t it can be frustrating.